Tag Archives: you Are the Universe: Imagine That

A Possible Explanation for Dark Energy and Dark Matter

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Volume 4, Issue 15

I’m sitting in the outdoor roof bar of New York’s Catch restaurant down in the meat packing district. The incessant heavy metal beat of the Muzak is almost drowned out by the traffic sounds below and the murmurs of voices from the adjacent inside bar. A cool breeze beats the heat and humidity of the day, promising another thunderstorm. Here I sit writing and editing my next two posts.

Readers who like my more emotional, feeling-oriented posts are asked indulgence for posts like this in which I offer my scientific theories. Originally a math and physics major before turning to philosophy, I have always loved science. I read the works of leading physicists to keep up on the latest proven findings in the physical world in order to see if there are any hints to the unseen world, which I intuitively feel certain is there supporting the visible universe. After all, why should a universe this wondrous be limited to what one species on one planet happens to be able to see?

Invisible matter and energy have been detected based on their gravity fields, which affect the movements of nearby bodies that we can see. That’s how we know something is there.

These dark (actually transparent) entities make up 95% of the mass of the known universe. Scientific theory currently has not yet integrated these findings. It is this staggering recent finding that allowed science to answer the longstanding question of whether the universe would collapse or keep expanding forever. The perceivable universe will keep on expanding because it is being drawn out by the gravity of the dark masses.

Again, science has not yet got a theory or explanation for the dark masses. Here we will offer one based on my Theory of the Conscious Universe, as contained in You Are The Universe: Imagine That.

All that exists is a single spaceless point of self-awareness.

All that we see is a projection of that one biocomputer in a multidimensional hologram — kind of like an interactive video show with feelovision, smellavision, and tastovision. The substance being projected is information. The Observers receiving the projected information are an instance of the self-aware point. The one point is also projecting Itself outward into this hologram so as to experience it from many viewpoints.

All known observers are within the see-able universe, which make up 5% of its mass. Dark Matter makes up 25% and Dark Energy 70%. What are these dark entities?

Dark Energy is a good candidate for being the Operating System or software of the universe. The algorithms and instructions that take our intentions and integrate them into the flow of the overall universe as our actions in the interactive CosmopolyTM game.

Dark Matter is a good candidate for being Data Storage or firmware of the universe. The conversion tables, past and future results, potentially usable as a time machine, what Indian tradition calls the akashic records, the subconscious of the universe, that which is not on display in the Projection but still exists eternally.

Thanks to Frank Wilczek for his beautiful leading-edge science book The Lightness of Being: Mass, Ether, and the Unification of Forces, which is an awesome read and inspires me to see possible connections between leading-edge scientific thinking and my Theory of the Conscious Universe.

Best to all,

Bill

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at  Bill Harvey at MediaBizBloggers.com.

My new book, You Are The Universe: Imagine That is now available. Read an excerpt and watch videos of Bill talking about the book.

Latest Lessons from Erwin Ephron

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Volume 4, Issue 15

This last Monday I was presented with the Erwin Ephron Demystification Award by the Advertising Research Foundation. Naturally, I was tipped off in advance, and had organized my thoughts about what I would say.

Bill Harvey receives The ARF's first Erwin Ephron Demystification Award - June 9, 2014
Bill Harvey, recipient of the first Erwin Ephron Demystification
Award, with Gayle Fuguitt, CEO and President of the ARF.

(On the subject of acceptance speeches my mind always goes back to Sally Fields’ Oscar acceptance speech in which she emoted “You… like me!”)

For those of you who did not know Erwin, who passed on some months ago, he was one of the thought leaders of the advertising industry, known best for his ability to express himself so that not only did everyone understand him, his arguments were inarguable. He was also a great friend and mentor of mine. I’ve been extremely fortunate to have had so many great mentors. The Universe sure has treated me nice since I acknowledged its sentience.

For those of you who weren’t there on Monday, here’s approximately what I said, with some unintentional omissions and a couple of new thoughts as I write this:

Thanks ARF, everyone involved, for this award. Thanks Erwin for teaching me how to demystify a little bit. I’m working at it. No one can do it like you could, buddy.

Interestingly, the last conversation I had with Erwin sort of presaged that there would be an Erwin Ephron Demystification Award. I was in a hotel room in Manhattan and my cell rang. It was him. He said that he and I still had some unfinished work to do together with the ARF. He said that the keyword is simplicity, that we need to get back to the basics of brand building (sales and long-term brand equity), and resist the attractiveness of all the new things that distract us from getting the brand to be more successful by making wise creative and media decisions. He expressed concern about how much time we spend reading or talking about new technologies. He didn’t object to including new stuff in the conversation, he just didn’t want us to go goggle-eyed and indecisive and to spend all our time that way. He knew how much hard work it takes to make brands succeed better.

I’ve been applying his advice. I have people editing my ravings to help me demystify more (hopefully). There are large blocks of time in which I refuse to even glance at email and instead focus on the biggest priorities. I studied Erwin’s book, Media Planning – From Recency to Engagement, again for more clues. Of course, I love his first chapter, since he wrote it about me. How can you not love a friend who does that? But it was in his second chapter, on page 8, where I found that any brand can gain 5% to 10% more cost effectiveness by geotargeting. It’s still true. Five to ten percent is a lot considering that typical mature brand domestic growth is almost zero percent. Back to basics. With partners, I’m developing hyperlocal automation partly inspired by Erwin. Actually we are not claiming 5-10% but only a minimum of 2%. Not to revise the master, but he wrote that a while ago when mature brands were still growing domestically. Today the game is a lot harder. What is really needed goes beyond what media and creative people can do. What is really needed is new product development focused on healthy sustainable environmentally-friendly and animal-friendly products more than on advertising to fuel a new growth cycle.

Let me leave you with a tip as to how to be next to win the Erwin Ephron Demystification Award. Write something that de-confuses us, something simple yet profound. Take the mystery out of something we are grappling with. Or at least, help us organize our confusion.

Thanks again to all!

The ARF is a great organization that nurtures the actual and potential brilliant scientists in the industry. Marketing science is every much a science as behavioral economics, and the two are interlocking fields of psychology.

Wishing you all great joy at your work!

Bill

PS — In my Myers blog (link below takes you to the most recent post in that series) I will soon publish a supplement to this post focusing on the technical comments I made, which are of interest to marketers and possibly of less interest to most people.

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at  Bill Harvey at MediaBizBloggers.com.

My new book, You Are The Universe: Imagine That is now available.

Resiliency, Situational Awareness, Mission, and Positive Emotion

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Volume 4, Issue 14

The word “resiliency” has risen in usage within the U.S. military. It means the ability to quickly spring back from traumatizing experiences and function at Flow state levels. This connotes a degree of toughness, mental toughness. A physical weakling with low resistance to pain might nevertheless have enough mental toughness to be more resilient than a battle-hardened athlete with high resistance to pain.

Mental toughness means enough non-attachment to not be enslaved by attachment. Slavery to attachment to this life can make one act in a cowardly fashion, as can slavery to attachment to the opinions of you held by those who know of you. Mind Magic spends a chapter on methods to clean out these slaveries, increasing mental toughness and resiliency.

As slavery to attachment is lessened, the Observer state emerges from the layers of internal distraction and conservation-of-energy-driven avoidance of giving attention internally, which prevailed in the reign of our various slaveries.

The air forces of the world use the term “situational awareness” to essentially mean the same thing I mean by “Observer state”. However they are not as interested in understanding the process and heightening it as much as I am. The term is applied to those fighter pilots who during a three-dimensional dogfight maintain a sense of where everybody is and the vector on which they are traveling. To do that requires at least Observer state and in the most situationally aware fighter pilots, Flow state.

The emotional state of the individual moving from the slaveries into these higher states is at first a relief from negative emotion. There may then be a period of emotionlessness that makes one feel as if one’s compass has been lost. What, then, am I here for, the individual may ask, now that the false drivers of attachment have been vitiated.

I wrote You Are The Universe: Imagine That for everybody but especially for people who have yet to realize their greatest passion in life, for whom slavery to attachment at least makes each day a drama, albeit grueling. Liberation from the slaveries is replaced by a vacuum if one is not focused on a Mission to deliver one’s gifts to others in the highest way possible. The book explains how to find your sense of Mission and understand the context in which you are part of a larger whole in a true scientific and yet spiritually inspiring way — so that each day may be not only vibrantly dramatic but also filled with positive emotion.

May your day be filled with both vibrant drama and positive emotion!

Bill

My new book, You Are The Universe: Imagine That is now available.

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at  Bill Harvey at MediaBizBloggers.com.

Inner Imagery Shorthand to Reinstate Flow

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Volume 4, Issue 14

Five hours in an airport. It’s a great way to catch up on work and then relax with a novel of speculative fiction, especially when I’m exhausted. It’s all okay until they start the delaying-the-flight game, which all too often leads to cancellation. Kristin isn’t working (on my clock) but has a little time so she starts researching the hotels nearest the airport and the probable flight alternatives, God bless her. Sure enough the flight is cancelled and I make it to the taxi stand before the horde. Only problem is that I’m going to get at best 4 hours sleep to make the flight heading to a city 1000 miles further away from home in order to change planes and get home by 5PM, right in the middle of the Memorial Day weekend traffic. Really? Ah well.

Next morning, walking through the airport toward my first plane of the day, I sense that I am feeling angry, exasperated and negative, projecting that I will run into further snags all day. Knowing that such projection will cause the snags, keeping me out of Flow, I experience something that I will describe below, laugh at myself and am back in a good mood. My eyes always go back and forth taking in as much as possible when I am in an unfamiliar setting, and on the next leftward sweep I see a flight heading to where I am going – La Guardia – leaving shortly nonstop for home. Why didn’t they put me on that flight, I wonder, and keep walking. A step later I figure I have time, why not at least check if I can get on that flight. Sure enough there is one seat.

In You Are The Universe I talk about Noia, the word I coined to mean the opposite of paranoia: yes, there are personas out there trying to do something to you, but it isn’t harm, it’s gifts. If you perceive the Universe to be a single Self playing all these roles including you, there is every reason in the world why Noia as a lens should work to help you notice these subtle gifts and clues happening constantly. Therein lies the magic. Of course, that kind of observant behavior would also be good to protect you should anyone be out to do you harm, so pragmatically, why not use that lens?

The shortest flight home and my noticing it was a gift that appeared a second after my mood shifted out of negativity, and the feeling I had at that instant was a powerful sense of synchronicity, the Universe giving me my just reward for acceptance of what is.

I said that I would describe the experience I had of shifting out of the lower state (Emergency Oversimplification Procedure, or EOP, as I call it), which in fact is my reason for writing this — to share that moment of shift and what it felt like, so that it becomes a shareable psychotechnology.

A long time ago, I had established “trigger words” to remind myself of one folly or another so that when I was later in the same sort of stuckness loop I could spring those triggers to mind and it would restore the clarity and learning to frontal awareness where evasion of the lower state would be easier (despite the chemical insistence of such states).

For the situation as described, what I would say to myself in my youth was something like this: Accept What Is. That would unpack a stream of remembered relevant words that might go something like this: It is what it is. It’s not in your control. So you’re just wasting time and bringing yourself down by railing against it. It’s a useless activity not worthy of you. You’re not a fool any more. Meanwhile, in my mind I would see a goat butting a fence repeatedly. Eventually, the goat (me) calmed down.

In the airport I heard none of those words although a wispy suggestion of the goat image flashed. Another image came with it that is hard to describe. The Universe around me that ended at my skin was a solid substance and then again I too was in that substance, I am that substance. All of it was translucent and One Thing. Without words, the image conveyed that the very fact that it – the substantial Thing, the process of It – was happening, meant that it was real and everything else that could be imagined about it was not in an equal sense real. So logically, It – the happeningness – was all that truly existed., and any emotional reaction to it was a nice-to-have addition layer but not with equal realness and solidity. That image-feeling was what shifted me out of the downcast defeatist mindset.

Consciousness is the substance of the One Thing that is the primal substrate of existence. Science is even coming around to this view. Psychotechnology to guide consciousness is therefore not a crazy idea. Discovering what works and sharing it is something all of us do naturally, although not often enough, due to Acceleritis™. Yet psychotechnology is the very thing that can cure us of Acceleritis. Let’s have more of it! You can start with this excerpt from my book, Mind Magic: Doorways into Higher Consciousness.

Best to all,

Bill

My new book, You Are The Universe: Imagine That is now available.

Follow my regular blog contribution at Jack Myers Media Network: In Terms of ROI. It is in the free section of the website at Bill Harvey at MediaBizBloggers.com.