Tag Archives: ARF

Google Validates Psychotechnology for Business

Volume 2, Issue 6

The Human Effectiveness Institute defines psychotechnology as methods which increase human effectiveness.

With the collaboration of my old friend and former brainwave research partner Dan Goleman, Google is offering its employees a seven-week course called S.I.Y. for “Search Inside Yourself”. The course is delivered by its prime creator, Chade-Meng Tan, a Google engineer, and other teachers, and is offered four times a year. More than 1000 Google employees have already taken the course. Each time it’s offered, half the 60 seats are already taken by the waiting list. This video will give you a feel for what it’s like.

This is potentially a major turning point. One of the goals of The Human Effectiveness Institute (THEI) is to bring psychotechnology into schools at all levels and into organizations in a widespread way. Way to go, Chade-Meng Tan, Daniel Goleman, Google, and the rest of the collaborators behind the S.I.Y. course. Now that Google is doing it, all sorts of organizations will follow with psychotechnology courses for their staffs. As I say, a major turning point for the good.

When you start considering psychotechnology for your own organization, here are some things to think about:

Is there a focal point you have in mind, perhaps some problem you are trying to solve? In Google’s case it was the pressure and friction issues. The driven high-achievers who make up the Google corporate culture experience 24/7 stress and some had boiled over, and from this challenge came the idea of using psychotechnology to channel the energies back into constructive directions. One of the key takeaways from the Google course is S.B.N.R.R. — Stop, Breathe, Notice, Reflect, and Respond. Our parents taught us to take a deep breath and count to ten — a variant of the same ancient piece of psychotechnological lore. We get the sense that the Google course is somewhat focused in the affective (feeling) dimension.
Are you looking for a broader spectrum of benefits — cognitive, intuitive and perceptual as well as affective? The Institute’s psychotechnology aims to cover the broadest ground for the widest benefits, designing workshops that focus wherever the need is greatest.
Make sure that participants will be given interactive exercises not just lectures. In order to accomplish actual behavioral changes, people must do more than just listen; they must practice internal techniques during the course/workshop.

Let it be known that the Human Effectiveness Institute is a resource you can turn to for bringing psychotechnology into your organization. The Institute has for more than three decades been developing course materials and conducting psychotechnology workshops for organizations ranging from major corporations to elite units of the U.S. military.

Do a search and give consideration to all potential sources. Check out the testimonials from people who have taken the courses and/or used the course materials.

In order to accommodate expected demand for psychotechnology, THEI will be partnering with Richard Zackon in the delivery of courseware. Richard and I will be launching our collaboration later this year with a workshop (Richard changed the name to “playshop”) focused on creativity for high-level research executives, through the auspices of the Advertising Research Foundation (ARF). More details here as we approach the date and ARF puts out the call for participants.

Psychotechnology for business is now not such a wild and crazy idea. Hallelujah!

Best to all,

Bill

The Immediate Upside Opportunity of Engaged Relationships

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Volume 2, Issue 1

The next boom could be right around the corner, but we have to create it

When one is in a depressed defeatist state of consciousness, one draws down upon his or her self all manner of further difficulties incremental to what caused the depression. Some might say this is just others reading and taking advantage of obvious clues of weakness, while others might say the Divine Matrix is mirroring and giving each of us what we need. The construct is irrelevant because the predictions are the same. Both are accurate.

The same thing happens on a global level, as in the Great Depression and in today’s economic swoon from which we are tepidly recovering. The perception is that there is not enough to go around.

Yet there is evidence that the resources of the planet, properly stewarded, are more than enough to prove Malthus wrong and to make everybody’s quality of life quite acceptable in terms of the basics. The fact that we have been squandering some or all of those resources of course creates a potential shortfall. But these are human actions thus conceptually under our control. We can change our actions.

However, we feel that we cannot control or change our actions. And the truth turns out to be that whatever we feel/think/believe comes true, as if we are creating our own future. Gosh, how can anyone say we are not creating it, as in The Secret? This was not mainstream thinking as recently as the 1970s, when I wrote Mind Magic and Seth Speaks became popular, but many today agree that whatever is in our minds later manifests in the consensual reality in some form. Nevertheless the Will is missing on a mass scale to grab hold of the reins and make the 180-degree course change that we all deep down inside want the planet to make. The difference between the imagined utopia and the present mess is just too vast and we feel exhausted before we begin. Pessimism trumps optimism among the core of the culture. We are indeed seen to be the screw-ups that many interpretations of the Bible said we are. You’ll guess that Bill is about to tell us Acceleritis and the inevitable trial and error consequences of our new cortex is behind the mess, and you’re right, that is my estimate of the situation.

This blog is always about “What can we do about it now?” This week’s post explores how we can start with our relationships and how the ripples in the pond will spread to the ends of the Earth.

First let’s recognize that the immediate opportunity, if not distorted by negative assumptions, could be seen as incredibly promising. The Arab Spring for example is a hopeful sign that the universally available information/communication phase has now rolled out into totalitarian territory and the effect is inevitable.

And there are other hopeful signs. Every member state of the UN has agreed to wipe out extreme poverty in the world by 2020 through implementation of the Millennium Development Goals (MDGs). Inspired by the ideas of economist Jeffrey Sachs, this program has been doing its job and is on track to make its numbers.

Genomics and nanotechnology along with a host of other new sciences and technologies, offer new potential for medicine, and growing realization of how we have poisoned and cancered ourselves with pesticides and other unwise choices. All of this simultaneously offers the possibility that we will begin to dial back the causes of ill health. When we are all feeling physically good and not worried caregivers of loved ones on the descent, this will do a lot to improve the way we use our minds.

However, we have to start now in the more difficult uphill condition of using our minds well, despite the many factors bringing us down to counterproductive mental habits that inexorably and progressively worsen our situational estimates.

Among the biggest opportunities that lie ahead include marketing to the developing nations around the world, and to all of the other nations as well. Global commerce is the biggest upside on the horizon, and Brookings Institute partnering with J.P. Morgan Chase has created the Global Cities Initiative to drive the exports of American goods and services that can bring us back into boom for a long time. This is an opportunity not just for Americans but for everyone.

There will be a host of new and better products and services that are more win/win in terms of the entire ecosystem of our minds, bodies, and external environments. Software will continue to amaze us with where it takes us. Facebook and Twitter will lead our evolution in the direction of developing each individual and marketing him and her across the Global Digital Matrix.

Money will cease to be a problem over the course of time, and fallbacks into depressions may not be necessary, once we learn how to play nice in this big blue/green sandbox. Money is a symbol used in trade and we can and do create as much of it as we want. Over time — once we are spending more time in Observer and Flow states — we can probably improve upon the fiscal implementation details currently in place via the Fed, international monetary policy agreements, etc. so that the symbology system does not itself continue to confuse us into believing we do not have enough to go around.

What about aggressor states and terrorists and other criminal and/or psychotic behaviors? Big challenges lie ahead. Some people are not good listeners and are past willingness to learn they have gone off course in any way. Compassion and good communication will not always succeed — especially here at the beginning of the True Global Enlightenment, while we are at the deepest depths of the Real Dark Ages.

How do we avert a nuclear escalation if Israel and Iran clash, for example? These and other real world threats have an increased probability of occurrence to the degree that we believe they are inevitable and do not use our creativity to dream up compelling alternative scenarios and then sell them at all levels.

Although many Americans have issues and concerns about the UN, this organization is the greatest hope for a communication strategy that the world has or can have. The only way to bring everybody to the table will always turn into what the UN is perceived to be, a place where America feels it is not being treated fairly because it is not the dominant and ruling voice. Every member state has to feel it has an equal voice — this is the nature of the give and take of having neighbors.

This is where Engaging Relationships comes in. We have to look at every relationship as an opportunity, whether we are enjoying it at the moment or not. We have to accept it as a given, making the best of it that we can — drawing upon the wellsprings of unfamiliar creativity patterns in doing so, and pulling out all the stops from the standpoint of making maximum improvements, optimizing all the issues together. We have to decide to appreciate the challenge in each case. We have to stop demonizing the other and accept who he or she is, seeing the good news that difficult relationships are a fine learning stimulus, and finding places in ourselves where we can make excellently productive fine tunings.

The UN has to itself evolve. It needs a new activism aimed at reducing the incentives for aggression — perhaps something like Mutually Assured DEfense (MADE, as in we all have it MADE) — the opposite of the US Cold War program Mutually Assured Destruction (MAD). The UN would have a protocol for discussing each act of aggression to determine the share of blame to each player — never assuming either is 100% to blame — counting up the instances of unnecessary escalation, e.g. who struck the first blow, etc. The UN would also have a protocol for defusing each crisis early on — similar perhaps to Jim Channon’s First Earth Battallion.

Bill Rouhana, CEO of Chicken Soup for the Soul, has a program called Humpty Dumpty Institute that has worked hard to bring UN and Congress members into close communication with one another. This is a worthy program and along with other of Bill’s nonprofit initiatives should be seriously considered for sponsorship by major advertisers seeking to have Engaging Relationships with their customers. Telling people the benefits of your products is not enough anymore. The world is too serious a place. Since the 1930s Coca-Cola has known that its communications with customers must address their values and tensions (presentation to ARF Re:THINK 2012 this past week*). If you only communicate with them on the mercantile level, your customers think your brand is just interested in them as a wallet.

Ed Martin of Hershey is another chap who excels at finding and helping nonprofits with high potential to change the world for the better. For example, he is now helping Leonard DiCaprio and La Columbe Coffee’s charitable alliance, which is donating 100% of profits from its new coffee brand LYON to carefully-selected potentially high-yield environmental and disaster relief projects. At the same time he’s helping Hillary Clinton’s International diaspora Engagement Alliance (IdEA) — an innovative platform for public-private partnerships bringing together communities in the USA and “back home” in the plethora of countries that are the roots of most Americans — to promote trade, investment, volunteerism, philanthropy, diplomacy, entrepreneurship, and innovation.

These are our role models in showing how we can amp up our Engagement with the world — in all of our relationships and in new ones — enjoying each one more, in a gamelike fashion conducive to Flow state. The Human Effectiveness Institute has its own sponsorable nonprofit project involving democracy and social media, which we are offering to brands as a way of Engaging Relationships with customers and prospects. Brands interested in learning more, please click here.

As we focus this week on seizing the day with all our relationships, let’s remember to include the one we have with our self — which deserves some time allocation — and the relationship we have with the postulated One Self that is the Universe, in which we are an aspect and the whole at the same time. Each moment, let’s leave open at least the possibility that the Whole is aware of us.

*ARF will post the Coke presentation to their website within the next month where all ARF member companies can access it. www.thearf.org

Best to all,

Bill

Continuing Praise for David Brooks at ARF, and Holosentience

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I’ve long been bemused by the fact that some people really love my book FREEING CREATIVE EFFECTIVENESS, while others seem to stare at it uncomprehendingly, not knowing what category to put it in.

I myself have struggled to put the book in a category since there were no other books in that category. Or, at least, not since the Vedanta Sutra around 200 BC, and not until David Brooks’ THE SOCIAL ANIMAL, which I am now reading. I was drawn in by the uncanny similarities I discerned between our books during the most valuable Keynote I’ve ever heard at a conference — David’s Keynote at the recent Advertising Research Foundation (ARF) Audience Measurement Symposium (AMS) 6.0, the world’s largest annual audience measurement conference.

Now there are two modern books in the category. The category is about looking inside to learn the right adjustments to become a truer you — the you that was born, sans a lifetime of fear-driven conditioning.

David draws his sources from the latest psychology research especially the brain frontier and its integration with classical psychological pattern observations. When I did my first brain experiments within the advertising field and U.S. military in the early 80s, I saw that the mapping of inner/outer experiences to parts of the brain in specific states was going to explode soon. And it has.

Back in the day I had the honor of working with Daniel Goleman and Richard Davidson, former Harvard Psychobiology professors who had been at Harvard with Leary and Alpert. Richie has gone on to lead a large portion of the cutting edge brain research and is highly respected by every brain scientist I’ve met. Dan is best known for his best-selling EMOTIONAL INTELLIGENCE series.

Why don’t I put Dan’s books in the category of looking inside to learn the right adjustments to become a truer you? It’s because I have a larger division in my mind between books that show theory (“descriptive”) versus books that are specifically meant to be used as a manual of techniques (“prescriptive”). I made my manual fun by a sort of neopoetic style and parsing that I find also singles out ideas. David made his book fun by making it a love story. But I feel David’s motivations are similar to mine — a chance to improve everyone’s lives. All they need is equipoise — the ability to objectively look inside and make little acts of will in daring to follow one’s dreams with love and humility.

The two books agree in that. David’s is more descriptive, mine more prescriptive — and still somewhat unique in its emphasis on practical application of very specific techniques that have been proven to work by my own experience, and by a few thousand readers who wrote in to attest to positive results from reading my book.

David cites the actual experiments that are the basis for the way he makes his characters act. Although there is some experimental and fact-based grounding to my book, it exists within a seamless synthesis of brain research with psychoanalysis, 6000 years of inner observation findings and prescriptions summarized in pithy “sutras”, and all the other books I read in the 70s — but mostly from observing my own inner experience for my entire life.

As early as I can remember, I was fascinated more with what went on in my mind and soul than what went on outside. Long before I knew the words, I was often in a state of contemplation, concentration, or meditating. Ideas sprang into my mind that I found myself writing. I was keeping track of my own observations because from what I heard adults saying, it was apparent they would not know what I was talking about.

In my teens I found psychology, esoteric psychology/philosophy, and in my 20s, yoga. I started by trying to put together for myself a science by which I could intelligently predict my own behavior and understand its dynamics, causes and effects.

Soon after college, my career in media research — because it involved computers (in the 60s) — gave me the ability to see the mind through the lens of what computers do. Media research further allowed me to ground my ideas in the stable patterns and slow changes in population behaviors, brain function, attitude shift, cognitive science, and behavioral econometrics, and introduced me to the idea of optimization, which I instantly decided to apply internally.

Out of all of these fuzzy sources comes the theory of Holosentience. It’s amusing that after I thought I had coined this term, I Googled it and found a reference to the light-based doctor in the Star Trek megaseries. He called himself a holosentience, I recall that now. Well, I’m not going to change the name of the theory.

Here is the essence of my theory of Holosentience:

We have a true self that is stitched into the fabric of the Universe. Whatever the Universe is, that’s the same as what the true self is. Our true self is who we are when we were born. It is the root and substrate of our existence, our being, who we are, our true identity, our essence — it is the most real thing about us in the sense of quantum physics reality. We experience it as an observer — it is an observer. It is consciousness, which we define as “that which experiences”.
From pre-birth we begin to program our brain. Every conscious experience creates proteins in the brain — nerve tissue encoded with meanings derived from those experiences. Association areas take form, clusters of related experiences. Programs are written — true software — that inhabit the brain and begin to share control of motor functions with the true self. You do things you seem to not be able to stop yourself from doing. The classical name for this phenomenon is Ego. It is trying to protect you, trying to be helpful like Bill Gates’ Paperclip-being, is still doing things you now have long since forgotten you told it to do, and is in all ways doing what a robot does, acting on its programming. I call this part the software layer or Robot.
Some of this programming needs to be removed, and you have to use what David calls equipoise — objective introspection and small acts of will — to gradually remove it. It does not leave easily. A lot of my book is about how to track down those behaviors and expose them to yourself for what they are. Because there are different centers in this software stemming back to different traumas and extraordinary experiences, in my book I use the term “Senators” to point out that we actually have different selves — although these are not our true self but rather copies of other people who made impressions on our software. David again echoes the idea of not one but many different selves, though he does not point out that they are all within a Robot layer apart from the true self.

There are three broad states of the foregoing Theory of Holosentience, which are not covered in THE SOCIAL ANIMAL:

Emergency Oversimplification Procedure (EOP) — where we are now due to Acceleritis. Acceleritis is not new to today’s obvious-frenetic culture, it actually started 6000 years ago with seeable language. The individual is not processing out the counterproductive programs — that whole part of life is put on hold. There is little if any equipoise. People are not open to objectively considering their own flaws, they are too scared to admit they have any flaws. There is low effectiveness to decision making, action is mistimed, there is little grace and even less inspiration. The world as we see it aggregately — wars, Havenotism, selfish ignoble behavior all around. Creativity is being channeled negatively. In the presence of Weapons of Mass Destruction (WMD) and a deteriorating environment and what appear to be permanent systemic challenges emerging in the economic system, it is quite possibly critical to the human race to get out of EOP asap. I feel that David and I are hoping to make a difference there.
Observer State. There is a detachment of the true self from the software or Robot layer such that there is an arc gap, where the true self is able to objectively see what the software layer is doing. David calls this equipoise. The last great psychologist to urge us to introspect was William James. He was on the right track. Much of the inner work done in the East and in esoteric Western enclaves relates to simple (hah!) deconditioning of the counterproductive programs in the software layer. Decision making in the Observer State is much more effective because of objectivity and truthfulness. Self-protective defensiveness yields to greater clarity. Pragmatism becomes natural and automatic.
Flow State. Instead of detachment of the true self from the software layer, they are a perfectly integrated team. Typically during well-practiced, deeply-known activities, from one’s highest work to sex, from spiritual experience to athletics, the Flow State comes to us as a gift. David calls this Moments of Transcendence and Self Forgetfulness. I understand the Self Forgetfulness part in that there is no subject-object division in Flow State, it is all just doing itself and is of one piece. David uses the word “lost” — “an athlete lost in sport, a believer lost in God’s love, lost in love for one another… the conscious mind disappears.” I would say instead that the chattering mind — part of the software layer — subsides, but that all minds are present (“Holosentience”) during Flow State, they are simply not dwelling on their selfdom in the usual EOP subliminally anxious way. Perhaps David is hewing to his theme of rational versus unconscious — where he is advocating a shift to include the unconscious in a more balanced way, including emotions and values. There are obviously ten places where David and I agree for every one where we might differ. In fact I doubt that we would differ once we mapped our maps together.

For a fun and mind-opening read get THE SOCIAL ANIMAL.

If you like it, try FREEING CREATIVE EFFECTIVENESS next. (After all, it comes with a money-back guarantee. 😀 ) It is also mind-opening and spends more time on the “how to” of it — though as John Ziegler said, “[the book] seems to do it TO you. IT works. YOU don’t.”

Best to all,

Bill

David Brooks the Star of ARF AMS 6.0