This post will overview the Institute and our work. As a media researcher I’ve analyzed large databases, done surveys, measured brainwaves, tracked eye movements, absorbed a vast amount of information, and thought for the past 40 years about the way media affect the mind.

I started using computers in the 60s and was on the Internet in 1980 when it was called Arpanet. My exposure to computers during this period as they ascended to a major role in our culture got me to think about how the mind and the computer work in similar ways.

In my childhood my showbiz parents put me on stage from age 4 onward. The pressure of being on stage gave me the experience of “flow state” – almost an out of body experience, watching myself perform as if from the outside. These experiences made me intensely curious about what was going on in my head not only at these times, but all the time.

I have always been a meditator and contemplator, having discovered the techniques myself, under pressure to perform at above what I thought was my ability. What do these words mean to me? Contemplation is immersive observation, and can be focused on any subject. Meditation is when the focus of contemplation is one’s own self. You observe your self without identifying with the feelings and thoughts that arise, observing them as if from afar.

All of these currents in my life coalesced into a set of theories that are the basis for my nonprofit work, which is the Institute.

THEI as I call it for short has the Mission of disseminating useful psychotechnology – tools for internal information processing optimization – similar in a way to the media optimization tools I’ve helped invent for the marketing industry. Tools for sublimating negative emotion into learning and into action items. Leaving only positive emotion.

The Vision is that one day, maybe pretty far in the future, the whole human race will be using such psychotechnology on a continuous basis. Because this will avert war at the individual level and cause a shift from competitiveness to cooperation and mutual nurturing. May it come as soon as possible.

The history of the human race is uplifted over and over again by the introduction of bits of such psychotechnology, which in the past has manifested as yoga, Zen, religion, mysticism, philosophy, science, psychology, morality/ethics, aesthetics, and many other good things.

THEI’s psychotechnology is in the realm of science and specifically relates to translating ancient and self-discovered practices into the language of information processing so that it may be considered objectively by all parts of the population including people normally biased against such possibilities.

My book MIND MAGIC is an experiment to see if this personal psychotechnology (it has been proven to work in my own life, or I wouldn’t pass it on) could actually be transferred to anyone else. About 2000 letters, cards, and emails indicate that the original  version worked at least for some people. Including a range of well-known folks from Norman Cousins to John Lennon, Ram Dass and Daniel Goleman. Also some bank officials, corporate executives, Army Generals, Colonels, Navy Captains, et al, people in jail, teenagers, seniors, without any known group excluded.

Why do we need psychotechnology? It helps reduce stress, improve health, increase emotional intelligence, maximize performance, make you able to enjoy moment to moment Life even during downturns. It is speed learning. The element that it controls is attention – where you place it, where you don’t, and how to withhold the autonomic response that gets you stuck in every feeling and thought you have before you can apply quality control.

Some free samples of THEI psychotechnology are being offered in these blog postings and on our site. We hope you get something valuable out of THEI psychotechnology and give us feedback to help us make it better.

All the best,

Bill