Category Archives: The Zone

What Is A Friend?

Volume 2, Issue 10

Being a friend to everyone is conducive to the Zone

Flow state, aka the Zone, is behind the purpose of The Human Effectiveness Institute. In last week’s post we focused on the internal maintenance of a good mood as a precursor to the autotelic (doing it for its own sake not for outcome) Flow state. Self-management of attitude for maximum performance was the point of that post. In this post, we focus on the external world and the ways in which it can be leveraged to help you and your team into Flow.

How do personal interactions lead to — or away from — the Zone?

When someone frustrates you or otherwise pulls you out of your good mood, investigate first how you played along with the event so that it was both of you causing the bad mood. This construct will get you quickly to the levers you can pull to effectively work on that relationship. And the best way to carry out such a long-term plan (relationships are not short-term situations) is as a friend, not as an enemy nor as a distant party.

Resist the temptation to demonize the other person. Realize they got to where they are through a series of events that were perhaps unfortunate and be glad your corresponding events left you with more visibility and perhaps less closed-mindedness. Be open to all possibilities including that your behavior was the progenitor of the events you did not enjoy.

Resist the temptation to teach other people — that is not what they want. If they want your advice, they’ll ask for it. What they want the most from you is simply and truly to be their friend. So what does that mean?

  • Warm, good feelings (love) — from the heart;
     
  • You tell them the truth — in a way that helps not hurts;
     
  • You want them to succeed — even if they succeed ahead of you;
     
  • You share fairly with them;
     
  • You encourage them;
     
  • You help them see the brighter side. People want to be in a good mood — bring yours and they will join you — that is leadership.
     
  • Help them find creative outlets that might have higher probability of success than their current time use.

So being a friend really entails a lot. It is the optimal underpinning to any relationship, including relationships with relatives. It helps make the Zone happen for you, your friends, and sometimes among whole teams of people.

Best to all,
Bill

PS — Ed Keller and Brad Fay of KellerFay have just come out with their new book THE FACE-TO-FACE BOOK: WHY REAL RELATIONSHIPS RULE IN A DIGITAL MARKETPLACE. The revelation of the book is that face-to-face conversations still rule in terms of volume and in terms of credibility, despite all the press about social media. The practical application is about how to use not only social media but everything else that has been proven to work to drive positive conversations including face-to-face. The book includes case studies naming brand names such as Kraft and General Mills. Learn what works. KellerFay not only talks the talk but walks the walk as proven by the way they are marketing the book on Facebook, for example, where you can get a free excerpt at http://on.fb.me/IPgVLE; Win a Free Copy http://on.fb.me/IqzisA. The book is available on Amazon, BN.com, and 800ceoread.

Keep Positive Emotions Focused in the Present

Volume 2, Issue 8

Transmute negative emotion instantly

We continue our discussion of how to get into the Zone.

Gene Roddenberry was aware of the higher levels of life. He used the fictitious race of the Vulcans to demonstrate a species aware of these same higher levels, and who practiced severe control of their emotions. Presumably this would not only make them better people but would allow them to enter the supernatural-seeming Flow State, the scientific term coined by Czikszentmihalyi for the Zone.

The Vulcans were not very advanced in their understanding of emotions, or they would not have tried to control them. “Control” connotes stifling emotions, suppressing them, thus containing and compressing dangerous pressures that will then only rupture out somewhere doing even more damage.

The Human Effectiveness Institute agrees with the Vulcans that negative emotions are something you want to cut off ASAP to return to a balanced state of objective equipoise. Until that happens you are sucked into the emotions and mentally compressed — as if caught in a premeditated trap where your brain’s ability to think clearly is being squeezed in a vise-like grip by a giant clam, the clam being the emotions. They are definitely formidable opponents if one tries to squeeze them down. Negative emotions instead squeeze your cognitive part down. (Not so with positive emotions of course.)

A frontal assault against the emotions misses the point entirely since your emotions are the clearest expression of what you really want. Why would you want to not receive that valuable information?

Channeling the emotions is what’s needed here. Get aside the runaway horse and grab and steer the reins. Extract all the understanding from the emotional message and the messenger will relax.

Use of mental metaphors is a valuable part of the Institute’s IP (Intellectual Property) because they work. (That IP belongs to the public and our job is to get it all out to everyone in the most effective way.) Parts of the mind behave like animals, parts behave like robots, and other parts behave like they are the truest expression of your self’s spirit. Metaphors communicate effectively with all those parts at once, getting them all on the same page.

In the prior post we talked about the autotelic nature of behavior one engages in when in the Flow state, or the Zone. This behavior is being engaged in as an end in itself, because the player enjoys that behavior and makes himself/herself better and better at it. It’s fun. Winning is not the point. Glory and money and power and sex and big ego are not the point.

So you see the Zone also has an axiological basis. It’s about the values you have. Being drawn into obsessive fixation on the usual things listed above stops the chance for Flow entirely. You can’t serve two masters — Flow is all about unity. You can’t be lying to yourself and saying you don’t care about egoism or materialism — you actually have to have transcended those things at least during periods of Flow. If you rarely transcend those things you will rarely experience Flow, and vice versa.

Flow happens when your positive emotion is focused in the present, in the exact now — you are fully engaged in the moment, all of your mind is there, wrong decisions (if you make them) float away with no more than an instant’s regret, and you don’t go into a spiral of wrong decisions driven by anger at yourself, which of course takes you out of Flow.

If your positive emotions are focused in the past or future but not in the now, that is the very definition of how not to get into Flow, because your behavior is not autotelic — you are not doing the present activity as an end in itself.

Negative emotions arise when one is attached to something and feels thwarted or about to be thwarted in getting the thing one is attached to. They also arise when one is blatantly attacked — the time you really need to be in the Zone — so it is good to learn how to rechannel the emotional energies back into objectivity. This requires a degree of emotional intelligence and menschness.

When you find you can’t quickly snap back and you get sucked into a downward emotional spiral, ask yourself what is the thing you’d have to give up and not care about in order to relax naturally? Experiment with giving that thing up mentally — what if you lose, not a big deal — and then go ahead into the action with a sense of humor and fatalistic acceptance for the given fact that whatever is happening is happening.

You may say right now that losing is a big deal but you’ll be surprised how repetition of the exercise makes you stronger at being able to transmute negative emotions into self-understanding, clarity, and action focus. You can learn fatalistic objectivity — accepting “what is” and making the best of it — just the way you learned everything else, with your mind. That part is not supernatural at all. It has more tricks up its sleeve than any of us have used, and Flow is about discovering more of them.

Best to all,

Bill

Go for Flow in Your Métier First

Volume 2, Issue 7

Valuable lessons from two great scientists — one of the mind, the other of marketing

The Human Effectiveness Institute defines Flow as the state of autotelic perfect action. It is a brain/mind state where all parts of you are in synch, and is now popularly known as the Zone. “Autotelic” means you are doing the action for its own sake, not for its outcome, and it feels to you as if it is doing itself, because you are going with the flow (“automaticity”). This however is different from your robotic Emergency Oversimplification Procedure (EOP) state where you run off at the mouth, for example, without all your mental/intuitive gears meshing and thus you constantly undo yourself.

A subtle state indeed. Most people can remember having at least one experience of being in the Zone, but are not quick to agree that one can learn to spend more time in Flow. Most people consider it something accessible to top athletes, musicians, artists and other performers, but to no one else. The Institute’s mission is to change that perception.

Mihaly Csikszentmihalyi, former Chair of the Department of Psychology at the University of Chicago, coined the term “Flow” and has written the definitive books about the phenomenon. His theories were developed while working to successfully improve the performance of the school’s lacrosse team. He created the accompanying schematic,

presented a few years back at the Technology, Entertainment and Design (TED) conference, which shows that you are not going to get into Flow unless you are doing something in which you are already highly skilled. Flow happens when high skill and high challenge meet.

This means that to truly train yourself to attain Flow more often, you need to practice it within your own personal métier — the thing you do best.

For those of my readers who work somewhere in the broad field of marketing, I recommend Al Achenbaum’s new book. This will be a way for you to practice your skills at an even higher level, by absorbing the 1500 pages of lessons that must be the single most valuable treasure trove of marketing learning in existence, given where Al has been and what he has accomplished.

When I was a rookie at Grey, Al and his estimable right hand at the time (another luminary, Russ Haley) were moving the industry away from sole reliance on judging the value of an ad based on its memorability. They introduced the difficult new concept of attitude shift into a field that at the time was as auteur-dominated by creatives as Hollywood, and therefore just as hard to present science to. Yet they succeeded, with help from FCB’s Frank Gromer and his Study of Brand XL, which established that attitude shifts actually preceded buying changes (the only extant copy I know of is the one I donated to Ed Papazian’s library).

Back in those days Grey had assembled a brain trust of Al Achenbaum, Russ Haley, and Betty Coumbe on the research side, and on the media side Hal Miller, Larry Deckinger, Howard Kamin, Helen Johnston, and Norm Hecht — and me at the bottom of the food chain. These incredible mentors encouraged me to roam the halls at 5AM reading from all the unlocked files on the 11th floor at 445 Park — like a monk in the Alexandrine Library. This is how I absorbed Al’s teaching, as well as that of other luminaries. Plus Hal had his personal training program for two lucky pups, one of whom was me.

Al’s book is called (“and may I say, not in a shy way”*) Marketing Lessons From a Living Legend and is available from BarnesandNoble.com on their eBook platform, the Nook. Al is truly one of the all-time original Mad Men and he will help your quest for Flow even if you’re not in marketing but have an interest in how scientists have improved that art.

Best to all,

Bill

*From the song “I Did It My Way”.