Volume 2, Issue 1

The next boom could be right around the corner, but we have to create it

When one is in a depressed defeatist state of consciousness, one draws down upon his or her self all manner of further difficulties incremental to what caused the depression. Some might say this is just others reading and taking advantage of obvious clues of weakness, while others might say the Divine Matrix is mirroring and giving each of us what we need. The construct is irrelevant because the predictions are the same. Both are accurate.

The same thing happens on a global level, as in the Great Depression and in today’s economic swoon from which we are tepidly recovering. The perception is that there is not enough to go around.

Yet there is evidence that the resources of the planet, properly stewarded, are more than enough to prove Malthus wrong and to make everybody’s quality of life quite acceptable in terms of the basics. The fact that we have been squandering some or all of those resources of course creates a potential shortfall. But these are human actions thus conceptually under our control. We can change our actions.

However, we feel that we cannot control or change our actions. And the truth turns out to be that whatever we feel/think/believe comes true, as if we are creating our own future. Gosh, how can anyone say we are not creating it, as in The Secret? This was not mainstream thinking as recently as the 1970s, when I wrote Mind Magic and Seth Speaks became popular, but many today agree that whatever is in our minds later manifests in the consensual reality in some form. Nevertheless the Will is missing on a mass scale to grab hold of the reins and make the 180-degree course change that we all deep down inside want the planet to make. The difference between the imagined utopia and the present mess is just too vast and we feel exhausted before we begin. Pessimism trumps optimism among the core of the culture. We are indeed seen to be the screw-ups that many interpretations of the Bible said we are. You’ll guess that Bill is about to tell us Acceleritis and the inevitable trial and error consequences of our new cortex is behind the mess, and you’re right, that is my estimate of the situation.

This blog is always about “What can we do about it now?” This week’s post explores how we can start with our relationships and how the ripples in the pond will spread to the ends of the Earth.

First let’s recognize that the immediate opportunity, if not distorted by negative assumptions, could be seen as incredibly promising. The Arab Spring for example is a hopeful sign that the universally available information/communication phase has now rolled out into totalitarian territory and the effect is inevitable.

And there are other hopeful signs. Every member state of the UN has agreed to wipe out extreme poverty in the world by 2020 through implementation of the Millennium Development Goals (MDGs). Inspired by the ideas of economist Jeffrey Sachs, this program has been doing its job and is on track to make its numbers.

Genomics and nanotechnology along with a host of other new sciences and technologies, offer new potential for medicine, and growing realization of how we have poisoned and cancered ourselves with pesticides and other unwise choices. All of this simultaneously offers the possibility that we will begin to dial back the causes of ill health. When we are all feeling physically good and not worried caregivers of loved ones on the descent, this will do a lot to improve the way we use our minds.

However, we have to start now in the more difficult uphill condition of using our minds well, despite the many factors bringing us down to counterproductive mental habits that inexorably and progressively worsen our situational estimates.

Among the biggest opportunities that lie ahead include marketing to the developing nations around the world, and to all of the other nations as well. Global commerce is the biggest upside on the horizon, and Brookings Institute partnering with J.P. Morgan Chase has created the Global Cities Initiative to drive the exports of American goods and services that can bring us back into boom for a long time. This is an opportunity not just for Americans but for everyone.

There will be a host of new and better products and services that are more win/win in terms of the entire ecosystem of our minds, bodies, and external environments. Software will continue to amaze us with where it takes us. Facebook and Twitter will lead our evolution in the direction of developing each individual and marketing him and her across the Global Digital Matrix.

Money will cease to be a problem over the course of time, and fallbacks into depressions may not be necessary, once we learn how to play nice in this big blue/green sandbox. Money is a symbol used in trade and we can and do create as much of it as we want. Over time — once we are spending more time in Observer and Flow states — we can probably improve upon the fiscal implementation details currently in place via the Fed, international monetary policy agreements, etc. so that the symbology system does not itself continue to confuse us into believing we do not have enough to go around.

What about aggressor states and terrorists and other criminal and/or psychotic behaviors? Big challenges lie ahead. Some people are not good listeners and are past willingness to learn they have gone off course in any way. Compassion and good communication will not always succeed — especially here at the beginning of the True Global Enlightenment, while we are at the deepest depths of the Real Dark Ages.

How do we avert a nuclear escalation if Israel and Iran clash, for example? These and other real world threats have an increased probability of occurrence to the degree that we believe they are inevitable and do not use our creativity to dream up compelling alternative scenarios and then sell them at all levels.

Although many Americans have issues and concerns about the UN, this organization is the greatest hope for a communication strategy that the world has or can have. The only way to bring everybody to the table will always turn into what the UN is perceived to be, a place where America feels it is not being treated fairly because it is not the dominant and ruling voice. Every member state has to feel it has an equal voice — this is the nature of the give and take of having neighbors.

This is where Engaging Relationships comes in. We have to look at every relationship as an opportunity, whether we are enjoying it at the moment or not. We have to accept it as a given, making the best of it that we can — drawing upon the wellsprings of unfamiliar creativity patterns in doing so, and pulling out all the stops from the standpoint of making maximum improvements, optimizing all the issues together. We have to decide to appreciate the challenge in each case. We have to stop demonizing the other and accept who he or she is, seeing the good news that difficult relationships are a fine learning stimulus, and finding places in ourselves where we can make excellently productive fine tunings.   

The UN has to itself evolve. It needs a new activism aimed at reducing the incentives for aggression — perhaps something like Mutually Assured DEfense (MADE, as in we all have it MADE) — the opposite of the US Cold War program Mutually Assured Destruction (MAD). The UN would have a protocol for discussing each act of aggression to determine the share of blame to each player — never assuming either is 100% to blame — counting up the instances of unnecessary escalation, e.g. who struck the first blow, etc. The UN would also have a protocol for defusing each crisis early on — similar perhaps to Jim Channon’s First Earth Battallion.

Bill Rouhana, CEO of Chicken Soup for the Soul, has a program called Humpty Dumpty Institute that has worked hard to bring UN and Congress members into close communication with one another. This is a worthy program and along with other of Bill’s nonprofit initiatives should be seriously considered for sponsorship by major advertisers seeking to have Engaging Relationships with their customers. Telling people the benefits of your products is not enough anymore. The world is too serious a place. Since the 1930s Coca-Cola has known that its communications with customers must address their values and tensions (presentation to ARF Re:THINK 2012 this past week*). If you only communicate with them on the mercantile level, your customers think your brand is just interested in them as a wallet.

Ed Martin of Hershey is another chap who excels at finding and helping nonprofits with high potential to change the world for the better. For example, he is now helping Leonard DiCaprio and La Columbe Coffee’s charitable alliance, which is donating 100% of profits from its new coffee brand LYON to carefully-selected potentially high-yield environmental and disaster relief projects. At the same time he’s helping Hillary Clinton’s International diaspora Engagement Alliance (IdEA) — an innovative platform for public-private partnerships bringing together communities in the USA and “back home” in the plethora of countries that are the roots of most Americans — to promote trade, investment, volunteerism, philanthropy, diplomacy, entrepreneurship, and innovation.

These are our role models in showing how we can amp up our Engagement with the world — in all of our relationships and in new ones — enjoying each one more, in a gamelike fashion conducive to Flow state. The Human Effectiveness Institute has its own sponsorable nonprofit project involving democracy and social media, which we are offering to brands as a way of Engaging Relationships with customers and prospects. Brands interested in learning more, please click here.

As we focus this week on seizing the day with all our relationships, let’s remember to include the one we have with our self — which deserves some time allocation — and the relationship we have with the postulated One Self that is the Universe, in which we are an aspect and the whole at the same time. Each moment, let’s leave open at least the possibility that the Whole is aware of us.

*ARF will post the Coke presentation to their website within the next month where all ARF member companies can access it. www.thearf.org

Best to all,

Bill